Starbucks’ New CEO Says His Plan to Win Back Customers Involves 200,000 Sharpies. It Just Might Work CEO Brian Niccol has a plan to “bring back Starbucks.” https://www.inc.com/jason-aten/starbucks-new-ceo-says-his-plan-to-win-back-customers-involves-200000-sharpies-it-just-might-work/90998707